COMMERCIAL | AIR TRACK ORIGINAL

What this is

in 2016 the Dutch company Sidijk brought a new product on the market: the Air Track Original. It’s an inflatable jumping pad designed specifically for athletes. The commercial features a long and a wide version, both used by a porfessional freerunner. Sidijk is also the official supplier for the Olympic Games.

How we did this

Ids Aalbers was approached by Team Horsthuis to help create a though, exciting, and slightly moody looking commercial. After the editing was done, he contacted Remco Sipma to create music on top of the video. However, it was important to have the music set the pacing, so after the music was done the edit was adjusted so it would fit the tempo of the music.

CLIENT: SIDIJK
AGENCY: TEAM HORSTHIUS
DIRECTOR: JEROEN HORSTHUIS & IDS AALBERS
PRODUCER: JEROEN HORSTHUIS
DIRECTOR OF PHOTOGRAPHY: IDS AALBERS
MUSIC: REMCO SIPMA
EDITOR: IDS AALBERS